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Are Ticks Threatening U.S. Agriculture? What to Know About Alpha-gal Syndrome
While AGS is often referred to as a red meat allergy, it's more accurately described as an allergy to galactose-alpha-1,3-galactose (alpha-gal), a sugar molecule found in mammals, animal-derived products and some non-mammalian organisms, including red algae. As a result, ingredients derived from these organisms, such as carrageenan, can trigger reactions in people living with AGS.

Ashley Craft
7 min read


You Don’t Have to Do It All (Seriously, Breathe)
Throughout my career, if there's one thing I've learned, it's that powerhouse communicators are experts at juggling. We juggle deadlines...

Ashley Craft
3 min read


Industry Insights: Diversify Your Paid Media
By the end of 2023, digital advertising spending in the United States exceeded $220 billion, continuing the U.S.’s reign as the leader in...

Ashley Craft
9 min read


Industry Insights: Authentic Imagery
Authentically representing your audience in your communications efforts is paramount for building trust and connection. In 2023 an...

Ashley Craft
7 min read


Embracing a Growth Mindset for Marketing Success
The mindset of a company plays a pivotal role in the success of its marketing plan. By embracing a growth mindset, businesses can ...

Ashley Craft
3 min read


Industry Insights: The Power of Social Media Analytics
Social media analytics can be a pivotal part of your company’s ongoing marketing plan – especially if you’re on social or you’re about to be

Ashley Craft
5 min read
Ashley Craft
Content and Public Relations Consultant
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