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Ashley Craft
3 min read
You Don’t Have to Do It All (Seriously, Breathe)
Throughout my career, if there's one thing I've learned, it's that powerhouse communicators are experts at juggling. We juggle deadlines...
Ashley Craft
9 min read
Industry Insights: Diversify Your Paid Media
By the end of 2023, digital advertising spending in the United States exceeded $220 billion, continuing the U.S.’s reign as the leader in...
Ashley Craft
7 min read
Industry Insights: Authentic Imagery
Authentically representing your audience in your communications efforts is paramount for building trust and connection. In 2023 an...
Ashley Craft
3 min read
Embracing a Growth Mindset for Marketing Success
The mindset of a company plays a pivotal role in the success of its marketing plan. By embracing a growth mindset, businesses can ...
Ashley Craft
5 min read
Industry Insights: The Power of Social Media Analytics
Social media analytics can be a pivotal part of your company’s ongoing marketing plan – especially if you’re on social or you’re about to be
Ashley Craft
3 min read
Think Twice About Trade Show Handouts
Whether you've attended a trade show as a participant or a company promoter, you've likely encountered the plethora of handouts...
Ashley Craft
Content and Public Relations Consultant
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