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Why Community Matters in Freelancing
The more conversations I've had with fellow freelancers, the more I realized many of us were looking for the same thing: community. We needed a space where we could ask questions and connect with people who understood the realities of the work. That is what led me to start Crafted Connections, a free virtual networking hour for freelancers in ag communications designed to create a supportive space for freelancers navigating the industry. Since launching the group in fall 2025

Ashley Craft
5 min read


Are Ticks Threatening U.S. Agriculture? What to Know About Alpha-gal Syndrome
While AGS is often referred to as a red meat allergy, it's more accurately described as an allergy to galactose-alpha-1,3-galactose (alpha-gal), a sugar molecule found in mammals, animal-derived products and some non-mammalian organisms, including red algae. As a result, ingredients derived from these organisms, such as carrageenan, can trigger reactions in people living with AGS.

Ashley Craft
7 min read


You Don’t Have to Do It All (Seriously, Breathe)
Throughout my career, if there's one thing I've learned, it's that powerhouse communicators are experts at juggling. We juggle deadlines...

Ashley Craft
3 min read


Industry Insights: Diversify Your Paid Media
By the end of 2023, digital advertising spending in the United States exceeded $220 billion, continuing the U.S.’s reign as the leader in...

Ashley Craft
9 min read


Industry Insights: Authentic Imagery
Authentically representing your audience in your communications efforts is paramount for building trust and connection. In 2023 an...

Ashley Craft
7 min read


Embracing a Growth Mindset for Marketing Success
The mindset of a company plays a pivotal role in the success of its marketing plan. By embracing a growth mindset, businesses can ...

Ashley Craft
3 min read
Ashley Craft
Strategic Communications Consultant
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