For all those I haven't had the pleasure of working with yet, hello! It's nice to virtually meet you. This week, my blog is all about giving you a sneak peek into who I am and what I bring to the table for your team. Don't worry there are still a few marketing tips embedded in this post!
Q: What sets you apart from other marketers?
A: From bouncing ideas around to making those ideas a reality, I'm all about seeing the big picture. I understand that when we whip up a press release, it's not just about hitting 'send' and calling it a day. We've got to spread the word far and wide, whether it's through social media, email blasts or any other means that will catch our audience's eye.
I'm a logical thinker through and through. I like to map out strategies and get ahead of the game whenever I can. But hey, I'm not afraid to roll with the punches in this crazy, ever-changing industry.
Catch me at trade shows, conferences or chatting up folks in interviews, and you'll see I'm totally at ease meeting new people. I'm all about "peopling," as I like to call it – basically, I thrive on hearing people's stories and getting to know them.
Q: How do you measure success?
A: Reviewing the data is essential. I often recommend monthly reports to check in on your social media and end-of-campaign reports to see how everything performed overall. Not only will you want to meet your set KPIs, but you'll also want to review how your campaign performed compared to historical data or industry standards to evaluate your company's success.
Q: How do you help your client or team understand the scope of a new marketing idea?
A: A blueprint that outlines the end goal, how we're going to get there as a team and the research or logic behind these choices. I also feel it's important to provide time in the meeting for the client or team to ask questions and provide feedback about the new idea. There may be new angles or thoughts that can only enhance the blueprint.
Q: What are two ways to ensure consistency and efficiency across the team?
A: Process documents and style guides! Process documents can ensure team members are consistently providing customers, the media or other businesses with the same care across the board. Examples of process documents could include 1) items to include when sending a press release to the media, 2) necessary filing mechanisms for a shared database or 3) what to do when someone is trolling your company's social media accounts.
A style guide ensures that all marketing and communication materials, whether they're produced by different departments or individuals, maintain a uniform tone, voice and visual style. This consistency helps build brand recognition and trust among customers. Consistency really is key internally and externally!
Q: What types of businesses or organizations can you provide expertise for?
A: I am passionate about agriculture, healthcare and environmental sustainability. Whether it's with a single client or within a particular role, I've had the chance to tackle content that touches on all three—because let's face it, they're all interconnected in some way or another.
Additionally, creating an inclusive and equitable environment for others is a top priority for me, both professionally and personally. You'll notice no matter what client or organization I am working with, diversity, equity, inclusivity and accessibility are integrated into my efforts. It's essential to ensure we're authentically connecting with your target audience every step of the way.
Q: How can we work with you?
A: Great question! Send me an email and let's schedule a time to discuss your company's needs. I can be reached at craftashley@outlook.com. I can assist with everything from social media management to podcast creation to public relations efforts and more!
During our meeting we will go over the following information to outline a scope moving forward:
Project or overall team objectives
Deadline(s)
Target audience
Desired outcomes or pre-determined KPIs
Budget
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